YEAR · 2025
Artemisia was born from the desire to capture the wild heart of Canavese, a region in the north of Piedmont, within a single bottle. The project began with
a study of the local landscape, its flora and fauna, and the people who call it home, imagining a beer for those who find joy in music festivals, nature and slow moments shared with friends. Inspired by the landscapes of Ivrea, Pian delle Nere, Lake Sirio and Lake Viverone, the brand celebrates the quiet beauty of watching the sun disappear behind the hills, where time seems to pause and every moment becomes a memory.
CREATIVE DIRECTION AND MOODBOARD:
artemisia beer
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At the heart of the visual identity there’s the plant of Artemisia, a plant traditionally associated with water and the moon, both reinterpreted as
the central symbols of the label. Two swans and narcissus, inspired by the peaceful inhabitants of the Canavese lakes, stand as silent guardians of the composition, reinforcing the connection between nature and place. The collection is divided into two editions: one created for golden sunsets, the other for warm summer nights. Their colour palettes mirror the changing sky and the emotions of evenings spent beneath the stars, surrounded by the sound of cicadas, shimmering reflections on the water and the quiet magic of the landscape.
