YEAR · 2023
This Nike Campaign was developed in 2023 as part of a university assignment focused on creating a cross-platform advertising campaign using Adobe Creative Suite. The brief invited us to design a promotional campaign for a brand of our choice, and I chose Nike to celebrate its 60th anniversary in 2024.
The project became an opportunity to explore the visual language of one of the world's most iconic brands while creating illustrations and campaign graphics that could engage a younger audience through both Adobe Illustrator and Adobe Photoshop.
CREATIVE DIRECTION AND MOODBOARD:
nike campaign
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The final outcome is a collection of promotional prints celebrating Nike's 60th anniversary, blending vintage references with a contemporary visual language. Each composition explores a different creative direction while remaining part of the same campaign, balancing bold typography, illustration and photography to create a cohesive yet varied series. More than a tribute to a globally recognised brand, the project became an opportunity to refine my visual communication skills and explore how a strong identity can evolve while remaining instantly recognisable.
